Our company
Founded by Matt and Emily, Select Urns is a Madison, Wisconsin-based memorial products company helping families choose human and pet cremation urns, keepsake urns, cremation jewelry, and personalized memorials.
Families often make memorial decisions during an emotional and unfamiliar time. We focus on clear product information, practical sizing guidance, thoughtful options, and responsive support so the process is easier to navigate.
Straightforward product details, urn-sizing information, and practical articles help families compare options with less uncertainty.
We curate human and pet urns, keepsakes, cremation jewelry, and personalized memorials with quality, purpose, and choice in mind.
Responsive support, clear fulfillment information, and careful packaging help guide each order from selection through delivery.
From our 2015 beginnings as Midwest Oaks to today’s Select Urns, each step has shaped how we curate memorial products and support families.
We began as Midwest Oaks, selling handcrafted artisan goods in a variety of venues. Our earliest products included cribbage boards, Shut the Box, and similar pieces. We listened closely to what people loved and refined our craftsmanship. Those first steps grounded us in quality and care.
We launched our first Etsy store to reach customers nationwide. We introduced unique creations like cribbage boards and home décor. We built reliable packaging and shipping processes to protect every order. Our online presence connected us with families across the U.S.
We expanded our catalog to include human and pet memorials from leading national distributors. We carefully curated products that met our standards for craftsmanship and reliability. We improved fulfillment so families could receive memorials more quickly. Partnerships broadened choice without compromising care.
We continued growing our product catalog to offer the best options available. We strengthened our supplier network and inventory management in a challenging year. We invested in clearer product details and responsive support. Our commitment to quality and compassion never wavered.
Matt began sourcing unique, handmade items from makers across the United States—pieces chosen for their meaning and quality. He refined how we deliver and communicate so families could receive what they need with less stress.
We fulfilled thousands of orders across the United States. We refined packaging and aftercare so memorials arrived safely and beautifully. We earned hundreds of five-star reviews that validated our approach. Operationally, we became faster, clearer, and more dependable.
We stepped back to rethink our brand strategy. Even with strong reviews, we saw ways to serve families better. We evaluated our product lines, messaging, and service standards. That reset prepared us for a more focused future.
We relaunched as Select Urns with a focused catalog of memorial products for people and pets. We continue to prioritize thoughtful curation, personalization, clear information, and careful service while carrying forward our craftsmanship roots.
